We live in an era of abundant information. Thus as Herbert Simon eloquently said, “information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Within Xanterra, I created a series of dashboard reports…
Grand Canyon Railway is a vintage excursion train that travels from Williams, Arizona to the South of Grand Canyon National Park. I developed a series of ads and collateral in-house to promote the experience in a vintage style harkening back…
Kingsmill Resort decided to make a series of videos to showcase all the aspects of the four-diamond golf resort. Working with our agency Over & Above I spearheaded the production. We defined a series of topics to cover and then…
The owner of Xanterra is a collector of old rail cars and he had some beautiful antique cars sent to the Grand Canyon Railway in Arizona. The new rail cars allowed for the opportunity to sell charter trips to the…
Within Death Valley National Park sits a resort with two hotels and an 18-hole golf course. After decades of baking in the desert sun in a place with the hottest recorded temperatures on earth, ownership decided to invest in the…
Xanterra Travel Collection operates hotels, activities and more within many of the country’s largest national parks including Yellowstone, Grand Canyon, Zion and Glacier. In 2021, the company needed to update its online booking engine with the goal of creating a…
The renaissance at The Oasis in Death Valley began in 2018 and was mostly completed in 2022. With the construction done, I coordinated a complete video shoot to help tell the story for prospective guests to understand why they should…
I’ve had the privilege of working for a company that manages some of the United State’s most cherished historic lodges within our national parks. I’ve been assigned to either manage projects with great photographers or be behind the camera myself…
