Let's Build Something
We live in an era of abundant information. Thus as Herbert Simon eloquently said, “information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Within Xanterra, I created a series of dashboard reports to take this wealth of information and distill it down to what’s important so we can quickly see trends and use important information to make decisions. Using Google Data Studio fed by Google Analytics and Google Sheets, we’ve been able to construct high-level reports that inform the organization.
