Let's Build Something
The owner of Xanterra is a collector of old rail cars and he had some beautiful antique cars sent to the Grand Canyon Railway in Arizona. The new rail cars allowed for the opportunity to sell charter trips to the Grand Canyon. I developed a new angle calling them the “Rail Baron Charters” and traveled out to create photos and videos of the assets. A combination of still photos along with photos taken from a drone were created. Then, a piece of sales collateral was designed along with corresponding landing pages on the website to promote the product. Additionally, digital advertising was put in place to create leads.
